Fire
Articles Tagged fire:
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Marketing Projects Are Dead. Long Live Marketing Processes.
For decades, marketing was sold and bought like a finite deliverable. A website redesign. An SEO engagement. A campaign. A launch. The expectation was simple: define the scope, agree on a price, hit a date, and move on. That mental…
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Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…