Forrester Wave

Articles Tagged forrester wave:

  • Why Brands Buy PPC on Third-Party Sites to Amplify GTM Trust and Momentum

    Why Brands Buy PPC on Third-Party Sites to Amplify Trust and Momentum

    Pay-per-click ( PPC ) advertising has become one of the most competitive arenas in marketing. Every brand in a category is bidding on the exact intent-driven keywords, driving up costs and forcing companies into expensive, zero-sum battles for attention. Even…

  • Brandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to…

  • Salesforce B2B Commerce Cloud and Agentforce Global

    Salesforce: Unlock Global B2B Growth With AI-Powered Commerce

    B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling…

  • tubemogul campaigns

    TubeMogul: Digital Video Ad Planning and Buying Across Channels

    eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness…

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