Forrester Wave
Articles Tagged forrester wave:
- Douglas KarrAug 27, 2025
Why Brands Buy PPC on Third-Party Sites to Amplify Trust and Momentum
Pay-per-click ( PPC ) advertising has become one of the most competitive arenas in marketing. Every brand in a category is bidding on the exact intent-driven keywords, driving up costs and forcing companies into expensive, zero-sum battles for attention. Even…
- Douglas KarrJun 4, 2025
Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to…
- Douglas KarrJan 20, 2021
Salesforce: Unlock Global B2B Growth With AI-Powered Commerce
B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling…
- Douglas KarrNov 8, 2016
TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness…