Google Analytics Campaign Tracking Url

Total articles: 2

Articles Tagged google analytics campaign tracking url:

Analytics & Testing

Douglas KarrOct 19, 2024

Short.io: Elevate Your Link Management with Branded Short URLs

Are you tired of lengthy URLs that clutter your marketing materials and social media posts? Do you wish for a way to track the performance of your links and gain valuable insights into audience engagement? In today’s digital landscape, effective link management is crucial for maximizing the impact of your marketing campaigns. Short.io Short.io is a link-shortening platform that empowers…
Analytics & Testing

Douglas KarrFeb 23, 2022

How Do UTM Parameters In Email Work With Google Analytics Campaigns?

We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

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Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.