Analytics & TestingMarketing Tools

Short.io: A White Label URL Shortener

For quite some time, I was signed up with a service to shorten my URLs, but the cost of the system was quite expensive. Using my own subdomain cost much more in their pricing model. In fact, I was paying more for their URL shortening account than I was being charged for entire marketing platforms.

I could have used a free version where my domain wasn’t customized, but I I wanted folks to trust and recognize the URL that I was distributing… in this case, go.martech.zone. Putting out some generic URLs is a red flag to many security-conscious individuals.

It only took a few minutes to find dozens of tools online, and Short.io stood out immediately. I could white-label the shortener with my own subdomain – even under their free account! Not only that, they actually have a means of migrating off of the old shortener if you’re unable to export and import your data… also at no cost.

url shortener dashboard

With Short.io, you can have it dynamically product the slug or you can just have it use a number and auto-increment for you. And, you can go in and customize the slug how you wish if you’d like, too.

A key feature as well is Google Analytics Campaign tracking. A great way to use a URL shortener is to reduce the overall length of a long URL where you’ve also included your UTM query string. With Short.io, this is all part of the options on your shortened URL with a nice clean interface.

utm campaign tracking

Lastly, Short.io also offers a WordPress Plugin to automatically shorten your links using their API. Really nice feature!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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