Google Sheet

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Douglas KarrJun 7, 2023

Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)

We've been assisting a large e-commerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they're putting to use, including influencers.…
Douglas KarrMay 27, 2020

Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets

Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the KPIs for segmenting and marketing to subscription prospects was their ability to retain…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)

Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets

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