Influencer Identification

Total articles: 2

Articles Tagged influencer identification:

Analytics & Testing

Douglas KarrOct 10, 2024

Onclusive Social: Unleash Data-Driven Insights with AI-Driven Social Listening and Market Intelligence

Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Onclusive Social steps in. Onclusive Social (formally Digimind) Onclusive Social is a leading, AI-driven intelligence platform designed to help businesses…
Social Media & Influencer Marketing

Douglas KarrMay 17, 2024

Influence: It’s Never As Simple as Fan and Follower Counts

Influencer marketing has become a crucial aspect of many companies’ marketing strategies. Influencers are individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Here are seven ways to drive influencer marketing results by effectively identifying and engaging with the right influencers to promote your products or…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.