KPI
A Key Performance Indicator (KPI) is a quantifiable metric used to evaluate the success of an organization or a particular activity in which it engages. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the company make better decisions. Whether your focus is on sales, marketing, technology, or overall business performance, carefully chosen KPIs offer a clear view of what’s working and what needs improvement.
Articles Tagged KPI:
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How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok , retail media networks ( RMN ), or connected TV ( CTV ) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with…
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell,…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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5 Tips to Maximize the Impact of Your Global Content Strategy
82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase.…
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What Is A Supply-Side Platform (SSP)?
A supply-side platform ( SSP ) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we'll explore the role of…
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The Ultimate Guide to Building a B2B Content Marketing Strategy
The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. B2B content marketing is more critical as companies aim…
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App: Cost Per Action Calculator
[formidable id="20"] What Is Cost Per Action? Cost Per Action ( CPA ) is calculated by dividing the total cost of a marketing campaign by the number of actions (conversions) it generated. CPA measures the cost of acquiring a customer…
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What Are The Six Stages Of The Account-Based Marketing (ABM) Sales Funnel?
Terminus has produced this detailed infographic that defines the stages of the ABM sales funnel as well as what to measure in order to optimize each stage's success. If you're new to ABM, we've written about what Account-Based Marketing is…
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What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They'd frequently take these measurements to…
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Mediafly Revenue360: The Evolution of Sales Enablement Technology
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single…