Machine Learning
Articles Tagged machine learning:
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Customer Data Platforms
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…
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Artificial Intelligence
LILT: Scale Multilingual Content with AI and Human Precision
When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all face a growing need to deliver faster, more accurate, and more scalable content across borders. But legacy translation agencies, slow localization workflows, and siloed platforms can’t keep up with today’s…
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Analytics & Testing
Bedrock: Leveraging AI and ML To Turn CPG Data Into Retail Wins
Springing into retail season with a million datapoints and no clear narrative? That’s the challenge many consumer packaged goods (CPG) companies face daily. With fragmented datasets, time-consuming analyses, and mounting pressure to win shelf space, sales and insights teams often struggle to surface the opportunities buried in their own information. That’s where Bedrock Analytics steps in. Bedrock Analytics Bedrock Analytics…
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Advertising Technology
Jooble Segmentation of Leads for Quality Traffic: The Secret of Success for Stellenonline
Today, one primary trend in the hiring market is becoming apparent: personalization. Changes in job selection algorithms confirm this trend. Now, it’s not the volume of traffic that matters, but its quality. Companies want fewer clicks but more right candidates. Efficiency is no longer measured by the number of views of a vacancy – the main thing is how many…
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Artificial Intelligence
Will Your Sales Team Be Replaced By Robots?
Artificial Intelligence (AI) is reshaping the sales landscape, driving unprecedented efficiency, personalization, and predictive power into every stage of the sales process. From prospecting to closing deals, AI-powered technologies accelerate workflows, enhance customer experiences, and boost revenue for organizations willing to embrace them. Companies like Salesforce, Microsoft, and Gong are in charge of introducing innovative tools that leverage generative (GenAI)…
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Sales and Marketing Training
B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to the business, typically to determine sales readiness. It’s the bridge between generating leads and prioritizing them intelligently. Over the past…