Marketing Automation

Articles Tagged marketing automation:

  • Customer Data PlatformsWhen and How to Hire Developers for Complex Marketing Technology Integrations

    When and How to Hire Developers for Complex Marketing Technology Integrations

    Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring? Nearshoring is the practice of outsourcing business or development tasks to companies or teams in nearby countries, offering geographical proximity,…

  • Artificial IntelligenceWhy Your Business Needs AI Digital Marketing

    Why Your Modern Business Needs an AI Digital Marketing Platform

    Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…

  • Mobile Marketing, Messaging, and AppsEZ Texting: SMS, MMS, Text Message Marketing Platform

    EZ Texting: Drive Engagement with Effortless SMS Marketing Automation

    SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…

  • Customer Data PlatformsCentripe: Capture, Nurture, and Close More Leads for Your Agency With AI

    Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI

    Growing agencies often face an uphill battle as they scale—siloed data, bloated tool stacks, unresponsive leads, and rising operational costs. Sales, marketing, and customer success teams often struggle with switching between apps, manually updating CRMs, or keeping up with lead nurturing across multiple channels. Centripe Centripe is a unified, AI-powered growth platform built specifically for scaling agencies and businesses. It…

  • Customer Data PlatformsIoT Company Case Study Examples in Retail, Marketing, and Sales

    10 Companies Driving IoT, Data-Driven, Marketing Innovation

    The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…

  • Advertising TechnologyGoogle Ads: Rotating Ad Optimization Guide

    Google Ads Rotating Ads: A Strategic Guide for Creative Testing and Optimization

    Google Ads gives marketers powerful control over how ads are served within an ad group. Yet, many campaigns underperform simply because advertisers fail to align their rotation settings with their campaign objectives. Google Ads still offers two key rotation modes: Optimize and Rotate indefinitely. Used strategically, these settings can unlock faster creative insights, reduce ad fatigue, and improve both cost…

  • Artificial IntelligenceMicrosoft Research on AI's Impact in the Workplace.

    Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It

    There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…

  • Sales Enablement, Automation, and PerformanceBoldSign: Powerfully Simple eSignatures for Modern Teams and Integration

    BoldSign: Powerfully Simple eSignatures for Modern Teams

    When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…

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