Marketing Automation
Articles Tagged marketing automation:
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Uptempo: Unite Your Marketing Plans, Budgets, and Performance
Modern marketing teams face an increasingly urgent challenge: proving their value. While finance, HR , and operations have long benefited from enterprise resource planning ( ERP ) systems that unify data and drive accountability, marketing often remains fragmented, with data…
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The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter
Artificial intelligence ( AI ) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow, rule-based automations or simple chatbots, AI agents are…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…
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From Product Push to Customer Pull: How MarTech Enables True Customer Centricity
The Great Marketing Shift The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing…









