Martech

Articles Tagged martech:

  • Software Project Rescue Companies

    7 Best Companies Specializing in Software Project Rescue

    When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and…

  • Boost Martech ROI with Offshore Outsourcing

    Boost Martech ROI: How Remote and Offshore Teams Streamline Marketing Execution and Data Management

    We often start our businesses with a clear vision and a roadmap that feels both ambitious and achievable. We invest in top-tier tools and technologies, trusting they’ll chart our path to success. Yet, today’s marketing technology scene isn’t just crowded—it’s…

  • The Evolution of Personalization: From Merge Tags to AI-Powered Journeys

    The Evolution of Personalization: From Merge Tags to AI-Powered Experiences

    What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate...

  • illumin: Unify Omnichannel Advertising, Programmatic, Social, and Email in One Ad Platform

    illumin: Unify Programmatic, Social, and Email in One Ad Platform

    Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it…

  • Crypto Marketing and Community Management

    What Martech Can Learn from Crypto Community Management

    Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a…

  • Influencer versus Connector

    Rethinking Influence in the Age of Connection

    The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence . They measure audience size ,…

  • Marketing Predictions for 2025 and Beyond

    Marketing Predictions for the Rest of 2025 and Beyond

    2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must…

  • Hiring Marketing Leaders by Company Stage

    Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business

    I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great…

  • impact.com: Drive 3X More Revenue With Partnership Automation

    impact.com: Drive 3X More Revenue With Partnership Automation

    Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep…

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