Ml
Articles Tagged ml:
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Artificial Intelligence and Its Expanding Impact on Paid Media
This year, I set out on two ambitious learning journeys. One centered on deepening my understanding of artificial intelligence (AI) in marketing, and the other explored the evolution of native advertising. What began as curiosity led to extensive research into…
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SQream: How Big Data Analytics Have Become Crucial for DSPs
The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI . That’s…