AdTech, Analytics & Testing, Big Data, Demand-Side Platform

How Big Data Analytics Have Become Crucial for DSPs

Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines large swaths of data (as the name may imply) and allows examiners to use that data to find patterns, market trends and demographic preferences and user behavior. You then put that data into action by allowing