Ad Network, AdTech

The Native Advertising Technology Landscape is Bigger than Expected

In a previous post, Douglas Karr asked, What is Native Advertising? In the article, Douglas featured our latest infographic detailing the entire native advertising technology landscape. This infographic contains 272 companies that touch native in some way. To discover all of these companies I scoured the Internet and viewed hundreds of websites. The task was daunting and tedious. The result was the below infographic. For a thorough understanding of the methodology deployed and definitions used please see the original unveiling here. Click on image to view full screen Download high-resolution versions 2017 Native Advertising Technology


, Marketing Infographics,

What’s a Facebook Friend Really Worth?

Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO ever. Kuno Creative recently took the Facebook IPO numbers and crunched them with the newest Pew Internet Research data on Facebook to determine The Real Value of a Facebook Friend. Download a Sponsored Marketing Whitepaper:


Marketing Infographics, Mobile and Tablet Marketing

Being Connected via Mobile – “Just-In-Time” Life Scenarios

Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for inbound marketers. The infographic highlights the present cultural and technological shift to constant connectivity and information gathering being the norm. It should also be a signal to marketers that mobile marketing is not an option


Mobile and Tablet Marketing, Mobile Applications, Text Messaging

Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?

By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company or brand. Over the next few years this percentage will continue to rise. The question is – Is your website optimized for the mobile web and is your inbound marketing taking advantage of mobile? On