Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

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Ad Network, AdTech

The Native Advertising Technology Landscape is Bigger than Expected

In a previous post, Douglas Karr asked, What is Native Advertising? In the article, Douglas featured our latest infographic detailing the entire native advertising technology landscape. This infographic contains 272 companies that touch native in some way. To discover all of these companies I scoured the Internet and viewed hundreds of websites. The task was daunting and tedious. The result was the below infographic. For a thorough understanding of the methodology deployed and definitions used please see the original unveiling here. Click on image to view full screen Download high-resolution versions 2017 Native Advertising Technology

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, Marketing Infographics,

What’s a Facebook Friend Really Worth?

Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO ever. Kuno Creative recently took the Facebook IPO numbers and crunched them with the newest Pew Internet Research data on Facebook to determine The Real Value of a Facebook Friend. Download a Sponsored Marketing Whitepaper:

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Marketing Infographics, Mobile and Tablet Marketing

Being Connected via Mobile – “Just-In-Time” Life Scenarios

Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for inbound marketers. The infographic highlights the present cultural and technological shift to constant connectivity and information gathering being the norm. It should also be a signal to marketers that mobile marketing is not an option

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