Mpp
Articles Tagged mpp:
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Email Benchmarks: Average Email Open Rates, Click-Through Rates, and Bounce Rates by Industry (2024)
Email marketing is one of the most effective channels for business communication and customer engagement. Understanding industry benchmarks helps organizations gauge their performance and identify areas for improvement. This comprehensive analysis examines key email metrics across different industries and provides…
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Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)
When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs , and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday,…
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection ( MPP ), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP…