Mta
Articles Tagged mta:
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Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved…
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Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers ( ESPs ) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a…
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Marketing Cloud: Maximize Your Email Deliverability with Sender Authentication Package
Most companies sending emails genuinely underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can be in the junk folder of someone who subscribed and wished to convert to your company. That's a terrible…
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider ( ESP ) and building its email system internally. I would have said no if you asked me a decade ago if that were a…