Personalization
Articles Tagged personalization:
- Email Marketing & Automation
Mailtimer: Boost Your Email Conversions with Eye-Catching Countdown Timers
Marketers face the constant challenge of capturing their audience’s attention and driving conversions. With countless emails flooding inboxes daily, finding ways to stand out and encourage recipients to take action is crucial. Creating a sense of urgency for an email subscriber to take action effectively increases email click-through rates (CTR) and conversions (CR). And there’s no more effective element for…
- Customer Data Platforms
What Not To Do with First Party Data: Common Mistakes with MarTech
Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…
- Artificial Intelligence
4 Ways That AI and Automation Are Revolutionizing Marketing in 2024
In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With automation technology continuing to emerge, driven by the ongoing generative AI boom, brands can utilize next-generation processes to grow their presence effectively in their niche. This may be just as well because consumer demands are growing alongside…