What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

How Is Digital Marketing Feeding Your Sales Funnel

When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words… if I attract 1,000 more prospects with an advertisement and I have a 5% conversion

Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform

The vast majority of CRM and sales enablement platforms in the industry require integrations, synchronizations, and management. There’s a high failure rate in the adoption of these tools because it’s quite disruptive to your organization, most of the time requiring consultants and developers to get everything working. Not to mention the additional time required in data entry and then little or no intelligence or insight into the journey of your prospects and customers. Freshsales is

MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling

Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest organizations to ensure their expectations were exceeded. It’s no surprise that the two teamed up,

Mediafly: End-To-End Sales Enablement and Content Management

Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

Spiro: Proactive Sales Engagement Using AI

Spiro utilizes artificial intelligence to give your sales leaders actionable insights and your sales representatives proactive recommendations for next best steps to help prevent lost opportunities and increase sales productivity. Spiro clients report some amazing results, including: The ability to collect 16 times more data The ability for you or your sales team to reach 30% more prospects in the same timeframe. The ability to close 20% more sales deals Benefits of Spiro Include Spiro

Showpad: Sales Content, Training, Buyer Engagement and Measurement

As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package documentation, product and service overviews… and they want them customized by industry, client maturity, and client size. What is Sales Enablement? Sales Enablement is the strategic process of equipping sales organizations with the right tools, content, and information to sell successfully. It empowers Sales reps to

Outplay: An Omni-Channel Comprehensive Outbound Sales Enablement Platform

As a small business, I always struggled with sales. It wasn’t the sales strategy that was the issue, it was the resources need to continue helping prospects get to the finish line. It was actually a key reason why I launched our Salesforce Partner company, Highbridge. My partners absolutely understood that having processes and resources in place to move the sales journey forward are a foundation of a growing business. As long as I was