Mediafly: End-To-End Sales Enablement and Content Management

Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

Spiro: Proactive Sales Engagement Using AI

Spiro utilizes artificial intelligence to give your sales leaders actionable insights and your sales representatives proactive recommendations for next best steps to help prevent lost opportunities and increase sales productivity. Spiro clients report some amazing results, including: The ability to collect 16 times more data The ability for you or your sales team to reach 30% more prospects in the same timeframe. The ability to close 20% more sales deals Benefits of Spiro Include Spiro

Showpad: Sales Content, Training, Buyer Engagement and Measurement

As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package documentation, product and service overviews… and they want them customized by industry, client maturity, and client size. What is Sales Enablement? Sales Enablement is the strategic process of equipping sales organizations with the right tools, content, and information to sell successfully. It empowers Sales reps to

Outplay: An Omni-Channel Comprehensive Outbound Sales Enablement Platform

As a small business, I always struggled with sales. It wasn’t the sales strategy that was the issue, it was the resources need to continue helping prospects get to the finish line. It was actually a key reason why I launched our Salesforce Partner company, Highbridge. My partners absolutely understood that having processes and resources in place to move the sales journey forward are a foundation of a growing business. As long as I was

The Importance of Sales Enablement

While sales enablement technology is proven to increase revenue by 66%, 93% of companies have yet to implement a sales enablement platform. This is often due to the myths of sales enablement being expensive, complex to deploy and having low adoption rates. Before diving into the benefits of a sales enablement platform and what it does, let’s first dive into what sales enablement is and why it’s important.  What Is Sales Enablement?  According to Forrester Consulting,

Building a Storybrand: The 7 Prospect Desires Your Business Depends On

Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the roadmaps were developed, I was impressed with the unique and differentiated paths the team came up with. However, I was also a determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but