How to Optimize Your Title Tags (With Examples)

Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results. Page Title – the title that you’ve given your page in your content management system to find it

Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

Many of you visit our blog because of the consistent effort I put into sharing marketing infographics. Simply put… I love them and they’re incredibly popular. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual – Half of our brains are devoted to vision and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums with which to communicate to your buyer. 65%

SEO Myth: Should You Ever Update A Page That’s Highly Ranked?

A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve been helping some of the world’s largest brands migrate, deploy, and build content strategies that

Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

The Features Every Content Management System Must Have For Search Engine Optimization

I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have a content management system anymore. A CMS will provide you or your marketing team

The Ultimate Tech Stack for High-Performing Marketers

In 2011, entrepreneur Marc Andreessen famously wrote, software is eating the world. In many ways, Andreessen was right. Think about how many software tools you use on a daily basis. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not thousands, of software solutions. From finance to human

Difference Between SEO And SEM, Two Techniques To Capture Traffic To Your Website

Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of them is the best for you? Well, in case you still do not know, here

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant