Moz Pro: Making The Most Out of SEO

Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a problem for marketers. With so many SaaS solutions out there, it’s difficult to pick and

How to Monitor Your Organic Search (SEO) Performance

Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more thorough than the typical organic search (SEO) agency. My approach is not difficult, but it

How To Perform Competitor Analysis for Identifying Link Building Prospects

How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be thematically relevant. What’s more, they are likely to be open to backlink partnerships. And your

How to Optimize Your Title Tags (With Examples)

Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results. Page Title – the title that you’ve given your page in your content management system to find it

Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

Many of you visit our blog because of the consistent effort I put into sharing marketing infographics. Simply put… I love them and they’re incredibly popular. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual – Half of our brains are devoted to vision and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums with which to communicate to your buyer. 65%