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App: Trace URL Redirects and View All Your Hops with our Redirect Checker
Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL…
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How to Write a Best Practice Guide For Your Industry
Yes, this is a best practice guide … about writing a best practice guide . It’s delightfully meta, but for good reason. Best practices is one of those evergreen B2B buzzwords —always trending, perennially helpful, and perpetually chased by professionals…
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The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention
Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence ( AI) and machine learning ( ML ) across their marketing function. Gartner research , This striking disconnect between…
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Kinsta: Instantly Speed Up Your WordPress Site with Next-Generation Hosting
Managing a WordPress site shouldn't feel like a 24/7 emergency. Yet for many businesses, slow load times, unexpected crashes, hacking risks, and unhelpful support create daily stress. When your site is underperforming, you're not just losing visitors—you're losing credibility, conversions,…
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Semrush Backlink Analytics: How To Find and Restore Rankings and Authority With Lost Content
While every website evolves, those changes often leave behind unintended damage, especially regarding SEO. Martech Zone has undergone several transitions, including domain changes, migrations to new hosting, and theme changes. These improvements helped modernize the site and improve performance, but…
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Unlocking AI Visibility: How Bing IndexNow Helps Brands Boost ChatGPT Discoverability
In October 2021, Microsoft Bing introduced a new protocol called IndexNow , designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to check for updates periodically, IndexNow allows site owners to…
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IMQRScan: A QR Code Generator Combining Custom Designs with Built-In Lead Generation
QR codes have become more than a convenience—they’re a direct line between brands and their audiences. But not all QR code tools are created equal. While most offer basic generation and styling options, IMQRScan goes a step further by integrating…
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The SEO Iceberg: Hidden Factors That Are Sinking Your Organic Rankings
When it comes to SEO , most folks focus on the shiny stuff above the waterline: keywords, site speed, backlinks, and content quality. The usual ranking factor suspects. It’s like watching the Titanic steam full-speed ahead, confidently dodging obvious icebergs—but…
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WordPress: How to Create a Shortcode To Publish Your Google Calendar Booking Button
Google Calendar's appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button directly into a WordPress site. Instead, users must insert a…
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How to Add Featured Images to Your WordPress RSS Feed Using Functions.php
RSS feeds are a crucial tool for content distribution, especially for marketers looking to syndicate their blog posts, improve discoverability, or automate email newsletters. However, by default, WordPress does not include the featured image in RSS feeds, which can make…