User Experience
Articles Tagged user experience:
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History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries.…
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10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We’re assisting a SaaS company in optimizing their platform for organic search (SEO)… and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was a significant leap forward for user experience (UX) in web development. It introduced several new methods and tags that enhanced the capabilities…
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Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023
A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. Depending on the site’s purpose and the visitor’s…
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HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile
Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…
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Cultivating Trust: What Impacts the Credibility of Your Website?
In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it’s imperative to understand what impacts a site’s credibility. B2B buyers are 57% to 70% through their buying research before contacting sales. And 9 out of 10 buyers emphasize that online content significantly impacts purchasing…
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The ROI of User Experience (UX) Online
User experience (UX) refers to the overall quality of a user’s interactions with a product, service, or brand. In the digital realm, UX encompasses everything from a website’s design and ease of navigation to its loading speed and how it makes users feel. A positive UX keeps users engaged, satisfied, and more likely to convert into customers, whereas a negative…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…
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Depicter: A Full-Featured, Lightweight, and SEO-Friendly WordPress Slider
When sliders are utilized well, they provide a unique online experience. Sliders allow designers to showcase multiple images or content pieces in a visually appealing and dynamic manner. The movement and transitions of the slider catch users’ attention and make the website more engaging. Sliders are handy when a webpage has limited space to display multiple pieces of information or…
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Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
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101 Questions You Can Ask Your Followers On Social Media To Engage Deeper With Your Brand
Asking questions is a great strategy for engagement on social media for brands. Here are ten reasons why asking your followers on social media can help you with your social media marketing: Encourages interaction: Questions prompt your followers to respond, which leads to increased interaction and engagement. It invites them to participate and share their opinions, experiences, and ideas, making…
