User Experience
Articles Tagged user experience:
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Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
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Analytics & Testing
App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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Content Marketing
GeotargetingWP: How to Redirect Users Based on Their Location in WordPress
A few months ago, a multi-location client asked if we could automatically redirect visitors from specific regions to their internal location pages on the site. At first, I didn’t think it was too difficult a request. I thought I could download an IP address to the location database, put a few lines of JavaScript into the pages, and we’d be…