User Experience
Articles Tagged user experience:
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What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console ( GCS ), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals ( CWV ), a set of metrics that Google uses to evaluate page…
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App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing ( MVT ). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing , also known as split testing , is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with…









