Webrooming Definition

Modern Shopping and The Amazon Effect: Understanding Webrooming and Showrooming

Retail has transformed as consumers increasingly blend their digital and physical shopping experiences. Two key behaviors have emerged: webrooming and showrooming. Understanding these patterns is crucial for retailers and e-commerce stores to optimize customer experience and maximize sales potential. Webrooming Webrooming occurs when consumers research products online before making an in-store purchase. They do this to physically examine products, avoid…