webrooming vs showrooming

Ecommerce and Retail Marketing Infographics

What is Webrooming? How is it Different from Showrooming?

Douglas Karr Last Updated: Tuesday, November 7, 2017

1 minute read

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping

What is Webrooming

Webrooming – when a customer travels to a store to make the purchase after researching the product online.

What is Showrooming

Showrooming – when a customer purchases online after researching t

The infographic from Koeppel Direct, Webrooming Vs Showrooming: A Retail Marketing Guide to Holiday Shopping, breaks down shopping behavior by generation as well:

Baby Boomers – Shop in-store and value one-to-one interaction and expect knowledgeable customer service.
Millennials – Shop online and value and influenced by word-of-mouth.
Generation X – Shop online and alue email tailored to their interests and buying history.
Generation Z – Shop online and via smartphone and value special discounts, free shipping, loyalty perks.

The infographic lays out everything retailers need to know about Webrooming vs. Showrooming, including the types of products most affected by these trends, as well as how to best target different generations during the holiday season.

Douglas Karr Last Updated: Tuesday, November 7, 2017

1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media