This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping Tweet This!
What is Webrooming
Webrooming – when a customer travels to a store to make the purchase after researching the product online.
What is Showrooming
Showrooming – when a customer purchases online after researching t
The infographic from Koeppel Direct, Webrooming Vs Showrooming: A Retail Marketing Guide to Holiday Shopping, breaks down shopping behavior by generation as well:
- Baby Boomers – Shop in-store and value one-to-one interaction and expect knowledgeable customer service.
- Millennials – Shop online and value and influenced by word-of-mouth.
- Generation X – Shop online and alue email tailored to their interests and buying history.
- Generation Z – Shop online and via smartphone and value special discounts, free shipping, loyalty perks.
The infographic lays out everything retailers need to know about Webrooming vs. Showrooming, including the types of products most affected by these trends, as well as how to best target different generations during the holiday season.
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.