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How Data Onboarding is Helping Multi-Channel Marketing

Your customers are visiting you – from their mobile device, from their tablet, from their work tablet, from their home desktop. They connect with you via social media, email, on your mobile application, via your website and in your business location.

The problem is that, unless you’re requiring a central login from every source, your data and tracking are fractured throughout different analytics and marketing platforms. In each platform, you’re looking at an incomplete view of the data and behavior associated with a customer or prospect.

What is Data On-Boarding?

Data On-Boarding aligns your customer data from disparate data sources and even in-store activity by matching digital signatures across the data. Mobile applications, for example, are able to identify a key associated with the hardware. Businesses and people can be geo-located and identified at specific IP locations. Loyalty cards, email addresses and logins can assist in identifying as well.

Data onboarding radically simplifies multi-channel marketing, empowering you to create better customer experiences and deliver more measurable results. Via LiveRamp

On-Boarding providers can match the customer across all of the data sources and begin tracking anonymous data until the visitor reveals their identify and the profiles are connected. Companies like LiveRamp collect data across a plethora of third party ad and marketing platforms to enhance the profiles and assure their accuracy.

This provides an incredibly powerful methodology to understanding how your customers are behaving, what marketing can be targeted and especially when and what channel to market them in.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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