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  • Website Translation Best Practices: Subdomain, Subfolder, ccTLD, or Querystring?

    Website Translation Best Practices: Subdomain, Subfolder, ccTLD, or Querystring?

    Offering your website in multiple languages is one of the most effective ways to reach new audiences, improve engagement, and strengthen brand trust. Yet many businesses still misunderstand what it truly means to translate a site. They might offer partial translations, changing the visible text while leaving the HTML language declaration set to English—or worse, they dynamically swap languages using cookies or JavaScript without changing the URL at all. While these shortcuts may seem harmless,…

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