Alternative Text Tag

alt is the acronym for Alternative Text Tag.

An HTML attribute that provides a text alternative for an image on a webpage. The purpose of the alt tag is to describe the image’s content to search engines and users who cannot see the image. This is particularly important for users with visual impairments who rely on assistive technologies such as screen readers to access web content. When an image is not displayed, the alt text is read aloud to the user to provide them with an understanding of the image’s content. In addition, search engines use the alt text to understand the content of the images on a webpage, which can help improve the webpage’s search ranking.

Example of an alt tag:

<img src="" alt="Martech Zone logo" />
  • Abbreviation: alt

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