APAC Acronyms

APAC

APAC is the acronym for Asia-Pacific.

A geographic region that generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australasia, and the Pacific Islands.

Recent articles about APAC:

Has Social Media Reached Its Innovative Capacity?

Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is it to say social media marketing is less effective, that’s not my point. My point

3 Best Practices for Product Marketers at Enterprise B2B Companies

Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output.  On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers explored this predicament by identifying the latest problems facing Go-to-Market (GTM) initiatives while identifying potential

Compass: Sales Enablement Tools To Sell Pay Per Click Marketing Services

In the digital marketing world, sales enablement tools are essential for agencies to provide employees with the resources needed to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers.  Sales enablement tools are crucial for helping agencies manage and streamline the sales cycle. Without them, it’s easy to

Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder

Getting your emails routed to the junk folder sucks… especially when you’ve worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender reputation that can impact your ability to make it to the inbox: Sending from a domain or IP address that has a poor reputation for spam complaints. Getting reported as SPAM by your subscribers. Getting