LATAM

Latin America

A term used to describe the group of countries and dependencies in the Americas where Romance languages—languages derived from Latin—are predominantly spoken. This generally includes Mexico, most of Central America, and South America. It’s a vibrant region rich in diverse cultures, histories, and natural resources. LATAM is significant due to its growing economies, vast biodiversity, and increasing role in global politics. Companies often focus on this region for expansion and marketing strategies because of its growth potential and large and diverse consumer market.

Here’s a map of LATAM in relation to APAC, NA, and EMEA.

The specific countries included in LATAM can vary depending on the context, but generally, it includes the following:

• Abbreviation: LATAM