Imagine you’re preparing to make a big purchase. Let’s say it’s a new car. Would you walk right into any dealership and talk to a sales representative? Or would you take your time and research online, weighing your options to find the perfect fit without talking to a salesperson? Most modern consumers take the latter approach. And now, so do most business-to-business (B2B) buyers when choosing the right products and services for their business needs.
EMEAEMEA is the acronym for Europe, Middle East and Africa.
Used by institutions and governments, as well as in marketing and business when referencing the two continents and the Middle Eastern sub-continent all at once.
Recent articles about EMEA:
Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other mediums, develop helpful content to drive inbound leads, and optimize their website so it ranks higher in Google searches. Yet, many don’t realize that, despite their best efforts, they are massively under-utilizing their website. Sure, increasing site traffic is an important part of an overall marketing strategy, but it won’t mean much
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to lose sight of the insights and implications associated with each customer interaction. With increasing frequency,
In a world where technology is designed to be an accelerator and deliver a strategic advantage, marketing tech has over the years, in fact, doing the exact opposite. Faced with dozens of platforms, tools, and software to choose from, the marketing landscape is more convoluted and complex than ever, with tech stacks getting more complicated by the day. Just look no further than Gartner’s Magic Quadrants or Forrester’s Wave reports; the amount of technology available
Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share. Unsurprisingly, CX management has emerged as a top priority for business leaders who are putting away an increasing amount of resources to ace it. However, without the right technology, it isn’t possible to achieve the