B2X

Business to X

X represents a specific type of audience or market segment. It is a flexible term used to describe business models that define who the primary customers are and how relationships are structured.

• B2B (Business-to-Business): Refers to companies that sell products or services to other businesses. Examples include software vendors selling CRM systems to corporations or manufacturers supplying parts to automotive firms.
• B2C (Business-to-Consumer): Refers to companies that sell directly to individual consumers. Examples include retail stores, e-commerce platforms, and streaming services.
• B2B2C (Business-to-Business-to-Consumer): Refers to a model where a business sells to another business, which then sells to the end consumer. Examples include food brands supplying products to grocery chains, which in turn sell to shoppers.
• B2E (Business-to-Employee): Refers to companies providing services, platforms, or perks directly to their employees, often through internal portals. Examples include HR software, employee wellness programs, or corporate training platforms.
• B2G (Business-to-Government): Refers to businesses selling goods or services to government agencies. Examples include defense contractors, IT service providers, and construction firms bidding on public projects.