CASS Acronyms

CASS

CASS is the acronym for Coding Accuracy Support System.

A system utilized by the United States Postal Service (USPS) to evaluate the accuracy of software that corrects and matches street addresses.

Recent articles about CASS:

Understanding Address Parsing, Standardization, and Delivery Verification APIs

A key offering that many of our clients appreciate is our trackable direct mail. With a dynamic QR code, we can identify every direct mail recipient that uses their smartphone to open a call-to-action… from dialing a phone number or scheduling an appointment. We can even push an event record for the specific recipient to their customer relationship management system… or contact a sales representative with the activity. While the return on investment is outstanding,

Address Standardization 101: Benefits, Methods, and Tips

When was the last time you found all addresses in your list follow the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as misspellings, missing fields, or leading spaces – due to manual data entry – are inevitable. In fact, Professor Raymond R. Panko in his published paper highlighted that spreadsheet data errors especially of small datasets can

Infochimps: Your Big Data Platform Experts

As an agency, our clients are asking us more and more to decipher the huge volumes of data that they’re being provided from their reporting engines – CRM, Email, Social Media, etc. To date, we’ve pulled this data into data stores on our internal server, massaged it, and then exported the information we needed. The data, however, are becoming more difficult to filter, segment and assign. Social media, for example, provides strings and URLs of

Google’s Search Result Quality War

SEO.com has released an infographic on Google’s efforts to provide quality search results high. It’s an interesting look back at the key initiatives that Google has undertaken to combat sites from undeservedly dominating search results. While this may not seem like it would impact you, it actually does. Ensuring that your site or your clients’ sites are following the best practices of search engines is imperative. Here’s a breakdown of the history from the SEO.com

Predicting Readership

If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post. Despite my efforts, some of my posts are stinkers and others get a ton of attention. After blogging for years now,