AdTech, Marketing Infographics

List of Standard Ad Sizes for Online Advertising

Standards are a necessity when it comes to online advertising ad and call-to-action sizes. Standards enable publications like ours to standardize our templates and ensure the layout will accommodate ads that advertisers may have already created and tested across the net. With Google Adwords being the ad placement master, the pay-per-click ad performance across Google dictates the industry.

Top Performing Ad Sizes on Google

  • Leaderboard – 728 pixels wide by 90 pixels tall
  • Half-Page – 300 pixels wide by 600 pixels tall
  • Inline Rectangle – 300 pixels wide by 250 pixels tall
  • Large Rectangle – 336 pixels wide by 280 pixels tall
  • Large Mobile Banner – 320 pixels wide by 100 pixels tall

Other Supported Ad Sizes on Google

  • Mobile Leaderboard – 320 pixels wide by 50 pixels tall
  • Banner – 468 pixels wide by 60 pixels tall
  • Half Banner – 234 pixels wide by 60 pixels tall
  • Skyscraper – 120 pixels wide by 600 pixels tall
  • Vertical Banner – 120 pixels wide by 240 pixels tall
  • Wide Skyscraper – 160 pixels wide by 600 pixels tall
  • Portrait – 300 pixels wide by 1050 pixels tall
  • Large Leaderboard – 970 pixels wide by 90 pixels tall
  • Billboard – 970 pixels wide by 250 pixels tall
  • Square – 250 pixels wide by 250 pixels tall
  • Small Square – 200 pixels wide by 200 pixels tall
  • Small Rectangle – 180 pixels wide by 150 pixels tall
  • Button – 125 pixels wide by 125 pixels tall

And the Designer’s Toolbox list of Standard Ad Sizes

  • Full Banner – 468 pixels wide by 60 pixels tall
  • Leaderboard – 728 pixels wide by 90 pixels tall
  • Square – 336 pixels wide by 280 pixels tall
  • Square – 300 pixels wide by 250 pixels tall
  • Square – 250 pixels wide by 250 pixels tall
  • Skyscraper – 160 pixels wide by 600 pixels tall
  • Skyscraper – 120 pixels wide by 600 pixels tall
  • Small Skyscraper – 120 pixels wide by 240 pixels tall
  • Fat Skyscraper – 240 pixels wide by 400 pixels tall
  • Half Banner – 234 pixels wide by 60 pixels tall
  • Rectangle – 180 pixels wide by 150 pixels tall
  • Square Button – 125 pixels wide by 125 pixels tall
  • Button – 120 pixels wide by 90 pixels tall
  • Button – 120 pixels wide by 60 pixels tall
  • Button – 88 pixels wide by 31 pixels tall

Common, But Not Standard Banner Sizes

  • Button – 120 pixels wide by 30 pixels tall
  • Small Banner – 230 pixels wide by 33 pixels tall
  • Large Leaderboard – 728 pixels wide by 210 pixels tall
  • Large Leaderboard – 720 pixels wide by 300 pixels tall
  • Pop-up – 500 pixels wide by 350 pixels tall
  • Pop-up – 550 pixels wide by 480 pixels tall
  • Half Page Banner – 300 pixels wide by 600 pixels tall
  • Blog Button – 94 pixels wide by 15 pixels tall

Advertising systems are adjusting for responsive screens by displaying the optimized advertisement for the given screen size. Aside from screen size, the methods for displaying ads are getting more ingenius. Expanding ads, background ads, slide-in ads, ads that appear when the visitor is exiting the page, popup ads, mouseover ads, clickthrough ads and the latest – reveal ads – are all becoming common throughout sites. In fact, we run a number of ad services and placements ourselves!

Standardized Ad Sizes for Online Advertising

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