IAB
Articles Tagged IAB:
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Made-for-Advertising Sites Are Stealing Your Money
$13 billion. That’s how much advertisers wasted on Made-for-Advertising sites back in 2023 alone, according to the Association of National Advertisers. Not fraud in the usual sense. Not malware or bot farms. Just pointless websites designed to bleed programmatic ad…
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AI Disclosure Framework: How to Build Trust Before AI Laws Force Your Hand
New York didn't wake up one day and decide to regulate artificial intelligence. It woke up to a problem it had already been living with for years — brands quietly dropping synthetic humans into ads without telling anyone — and…
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Follower Counts Lost Their Buyers: What 1M+ Growth Orders Say About Engagement Metrics
Marketers have argued about vanity metrics for a decade. The argument usually runs on opinion, because the people being surveyed have every reason to say the fashionable thing. Purchase records do not have that problem. When someone pays cash for…
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How Visual Planning Improves Marketing Execution
Marketing teams rarely fail because nobody had an idea. More often, execution breaks in the distance between the idea and the release. A campaign brief sits in one document. Feedback arrives in a chat thread. The launch date lives in…
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Truvid: Turn Your Site’s Traffic Into Video Ad Revenue
Video is where audiences and advertising budgets keep moving, but for most publishers it remains the hardest format to crack. Producing original video is expensive, licensing it is complicated, and a poorly implemented player can drag down the page performance…
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How Smart Brands Are Rethinking Advertising in 2026
Advertising in 2026 looks very different from the attention-grabbing tactics that dominated previous years, where consumers split their time across streaming platforms, social media, retail media networks (RMNs), podcasts, connected TV (CTV), search and e-commerce. As a result, your brand…
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Triton Digital: Master Your Podcast Monetization With Precision Audience Insights and Rankings
Digital audio consumption is exploding, and publishers and broadcasters face the daunting challenge of managing fragmented distribution, complex monetization, and inconsistent data. Whether you are a global radio network or a rapidly scaling independent podcaster, the pressure to deliver high-quality…
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The Global Programmatic Uprising: How Emerging Markets Are Rewriting the Rules
While the U.S. debates privacy policies and third-party (3P) cookies, a more dynamic story is unfolding in São Paulo, Mumbai, and Dubai. These regions aren't playing catch-up - they're changing the game. LATAM: Innovation Born from Pressure Latin America (LATAM)…
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How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper…
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Two Decades Online: The Evolution of Digital Behavior and the AI Decade to Come
From 2005 to 2025, the digital landscape in North America has grown and matured in ways that go far beyond simple increases in usage. In 2005, the internet was still a significant growth area; by 2015, digital channels had become…
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The Ultimate Guide to Display Ad Sizes For Desktop and Mobile in 2026
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for…
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The Privacy Sandbox Standoff: A Quest for Sustainable Solutions
The battle over Google's Privacy Sandbox reveals a stark truth: incremental adjustments won't suffice in a privacy-conscious advertising environment. The IAB Tech Lab 's assessment of the technology and Google's retort illuminate the limits of any single approach, underscoring the…
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