IAP

In-App Purchase

A type of monetization strategy used by mobile apps and games that allows users to purchase digital content or features within the app.

In-App Purchases are typically used to sell additional content or features that enhance the user experience or provide additional value. This can include features such as virtual goods, premium content, additional levels or game modes, ad-free experiences, and other enhancements.

Users can typically make In-App Purchases using a variety of payment methods, such as credit cards, mobile payments, or app store credits. The revenue generated from In-App Purchases is typically split between the app developer and the app store or platform provider.

IAP has become a popular monetization strategy for mobile apps and games, as it allows developers to offer a free or low-cost app or game that can be easily downloaded and tried by users. The IAP model also allows developers to generate revenue from engaged users who are willing to pay for additional content or features within the app.

Overall, In-App Purchases are an important part of the mobile app and gaming ecosystem, providing developers with a way to monetize their apps and games while also providing users with the option to enhance their experience through additional content and features.

• Abbreviation: IAP