A set of industry standards and practices for assessing the quality and integrity of digital advertising inventory, the Inventory Quality Guidelines (IQG) help advertisers, agencies, publishers, and ad tech providers make informed decisions about the inventory they buy, sell, or serve. By adhering to IQG, stakeholders can reduce the risk of ad fraud, increase brand safety, and improve the overall effectiveness of their advertising campaigns.
Core Components
The IQG covers various aspects of inventory quality, including ad viewability, ad fraud prevention, malware protection, transparency in the supply chain, and data transparency. It provides recommendations and specifications that align with industry best practices.
Key Collaborators
TAG collaborates with companies across the digital ad supply chain, including the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB).
Role in Threat Intelligence
It serves as the primary forum for sharing threat intelligence in the digital advertising industry and has been designated as an Information Sharing and Analysis Organization (ISAO) by the U.S. Department of Homeland Security (DHS).
