Inventory Quality Guidelines
IQG is the acronym for Inventory Quality Guidelines.
Developed by TAG, IQG serve as a set of industry standards and practices for assessing the quality and integrity of digital advertising inventory. These guidelines help advertisers, agencies, publishers, and ad tech providers make informed decisions about the inventory they buy, sell, or serve. By adhering to IQG, stakeholders can reduce the risk of ad fraud, increase brand safety, and improve the overall effectiveness of their advertising campaigns.
The IQG covers various aspects of inventory quality, including ad viewability, ad fraud prevention, malware protection, transparency in the supply chain, and data transparency. It provides recommendations and specifications that align with industry best practices and helps create a safer and more transparent digital advertising ecosystem.
TAG collaborates with companies across the digital ad supply chain, including the American Association of Advertising Agencies (4A‘s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB). It serves as the primary forum for sharing threat intelligence in the digital advertising industry and has been designated as an Information Sharing and Analysis Organization (ISAO) by the U.S. Department of Homeland Security (DHS).
- Abbreviation: IQG