RACE

Reach, Act, Convert, Engage

A digital marketing strategy model developed by Smart Insights to help businesses streamline their planning and measurement of integrated digital marketing. The stages are as follows:

1. Reach: This stage involves building brand awareness and driving traffic to your online platforms (website, social media pages, etc.) using a mix of paid, owned, and earned media.
2. Act: Also known as Interact, this phase focuses on encouraging site visitors to take the next step or action in their journey. This could mean generating leads, signing up for a newsletter, or interacting with your content on social media.
3. Convert: This is the stage where you aim to convert your audience into paying customers, either through online transactions or offline channels.
4. Engage: In the final stage, the goal is to develop long-term relationships with customers to encourage repeat purchases and loyalty. This could involve email marketing, social media engagement, or direct interactions.