RACE
RACE is the acronym for Reach, Act, Convert, Engage.
A digital marketing strategy model developed by Smart Insights to help businesses streamline their planning and measurement of integrated digital marketing. The stages are as follows:
- Reach: This stage involves building brand awareness and driving traffic to your online platforms (website, social media pages, etc.) using a mix of paid, owned, and earned media.
- Act: Also known as Interact, this phase focuses on encouraging site visitors to take the next step or action in their journey. This could mean generating leads, signing up for a newsletter, or interacting with your content on social media.
- Convert: This is the stage where you aim to convert your audience into paying customers, either through online transactions or offline channels.
- Engage: In the final stage, the goal is to develop long-term relationships with customers to encourage repeat purchases and loyalty. This could involve email marketing, social media engagement, or direct interactions.
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