WPP

Wire and Plastic Products

A multinational advertising and public relations company that operates in more than 110 countries around the world. The company was founded in the UK in the 1970s and has grown to become one of the largest advertising and PR companies in the world. WPP’s portfolio of companies includes some of the most well-known and respected names in advertising, including JWT, Ogilvy, and Young & Rubicam. They provide services such as market research, media planning and buying, and advertising campaign development.

• Abbreviation: WPP
• Source: WPP