2P is the acronym for Second-Party.

Data acquired from partners that collected that information directly. An example may be that your business sponsors an industry conference. As part of that sponsorship, you have access to attendee data collected by the company that distributed or sold the tickets to the event.

Related: Zero-Party (0p), First-Party (1p), and Third-Party (3p) Data.

  • Abbreviation: 2P

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