Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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SOW: Scope of Work
A document defining project tasks, deliverables, and timelines for a vendor and client.
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SOX: Sarbanes–Oxley Act
A U.S. federal law to protect investors through accurate, reliable, and transparent corporate financial reporting.
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SP
A system that relies on an external authority to authenticate users and grant access to its services.
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SPA: Single Page Application
A web application that dynamically updates content without full page reloads.
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SPA: Sponsored Product Ads
A pay-per-click (PPC) ad format for promoting individual product listings on ecommerce marketplaces.
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Spam: Unsolicited Message
refers to unsolicited and often irrelevant or inappropriate messages, typically via email, social media, or other communication platforms.
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SPARQL: SPARQL Protocol and RDF Query Language
A query language and protocol for accessing and manipulating data stored in RDF (Resource Description Framework) format.
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SPF: Sender Policy Framework
An email authentication method to verify if a sending mail server is authorized to send mail from a domain.
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SPI: Sensitive Personal Information
Data that requires heightened protection due to its potential to cause serious harm.
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SPIN: Situation, Problem, Implication, and Need-Payoff
Sales methodology for uncovering customer needs and tailoring the sales pitch accordingly.
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SPM: Sales Performance Management
A data-driven approach to monitor, manage, and improve sales team performance.
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SPMT: SharePoint Migration Tool
Free Microsoft Windows client that copies on-premises SharePoint farms and file shares into SharePoint, OneDrive, and Teams.









