Advertising Technology
Advertising technology (AdTech) encompasses the tools, platforms, and strategies businesses use to effectively deliver paid and display advertising to their target audiences. AdTech solutions help companies optimize ad campaigns, track performance, and maximize ROI across various digital channels. Key subtopics within AdTech include programmatic advertising, real-time bidding, ad serving, targeting, and measurement. Whether you’re a small business owner or a marketing executive at a large corporation, staying informed about the latest AdTech trends and best practices is crucial for success in today’s digital landscape. Explore the articles below to learn more about how AdTech can help you reach your advertising goals.
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LegalZoom: Expert Business Formation and Compliance Made Simple
Launching a business is one of the most rewarding yet intimidating journeys an entrepreneur can undertake. The initial excitement of a new idea is often met with a mountain of paperwork, confusing legal jargon, and the looming fear of making…
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How Social Media Apps Use Location-Based Data… and Why It Matters For Your Business
For years, many business owners have encouraged customers to check in at their physical locations, tag themselves on social media, share photos, or use branded hashtags as a form of digital word-of-mouth ( WOM ). These tactics are still valid…
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Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows
Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s…
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The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a…
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Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint
I'm not sure there's a spot on the SERP that isn't being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide…
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illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it…
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Apple and Google Accelerate the Collapse of Open Web – What’s Next?
The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin. As reported by Bloomberg , Apple is expected to unveil a…
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How Purpose-Driven Design Helped a Nonprofit Turn Complex Data into a Powerful Advocacy Tool
When EdTrust-West set out to expose systemic inequalities in California’s education system, the data was clear—but the team needed to ensure that the message would land and be impactful. Here’s how a design-led strategy transformed their communication approach, leading to…
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Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must…
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LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn't easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or…
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Top 7 Ad Server Features Publishers Should Actually Care About
An ad server for publishers is much more than just a tool for delivering ads — it’s an essential part of the revenue growth strategy. And growth is among the top 3 priorities for publishers: 79% say they strive to…
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Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate,…
