Paid and Organic Search Marketing

Google Adwords: Save a couple bucks…

A few days ago I was surprised when I saw my Adwords advertisement on my own website. It seems pretty stupid to me that Google Adwords doesn’t automatically filter out the actual domain that the advertisement is pointing to.

So – if you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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