Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
-
EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today's e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization ( SEO ). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling…
-
Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been…
-
Combatting Fraudulent Bots: Essential Strategies for Business Protection
As fraudulent attacks become more nuanced and disruptive, bot detection has become an ongoing challenge for global business. Simply put, bot detection refers to identifying and distinguishing real people from non-human users. Not all bots are bad, but when used…
-
Jabio: Create Compelling Social Proof through Customer Reviews
In today's crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online by 2029, a 22% increase from 2024. Statista To gain...
-
Glide: Automate Your Business Workflows with AI-Driven No-Code Apps
Companies of all sizes constantly seek ways to streamline operations, increase efficiency, and stay competitive. However, many organizations are trapped in a web of outdated processes, relying on cumbersome spreadsheets, clunky off-the-shelf software, and disconnected workflows. These challenges can significantly…
-
Okta: Securing Humans, Machines, and AI at Scale
Modern organizations no longer struggle with a lack of security tools. They struggle with fragmentation. Users, devices, APIs, partners, customers, and now AI agents all require access, yet each introduces its own risks. When identity becomes inconsistent or unmanaged, security…
-
10 Unique Shopping Behaviors Where Retail Technology is Driving Conversions, Order Value, and Profitability
As an online store owner, understanding the unique activities that set e-commerce apart from general internet browsing is crucial for optimizing your platform and boosting your bottom line. While search, filtering, and personalization are indeed fundamental, several other distinctive behaviors…
-
Searchspring: Personalize Your Shopper’s Buying Experience with AI
Retailers face numerous challenges. From improving product discovery to increasing conversions and delivering personalized experiences, the pressure to meet and exceed shopper expectations is constant. As consumer behaviors evolve and technology advances, staying ahead of the curve has become more…
-
Marketing Projects Are Dead. Long Live Marketing Processes.
For decades, marketing was sold and bought like a finite deliverable. A website redesign. An SEO engagement. A campaign. A launch. The expectation was simple: define the scope, agree on a price, hit a date, and move on. That mental…
-
MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations ( MOps ) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution,…