Acronyms Beginning With R
Sales, marketing, and technology acronyms that begin with R
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RFM
A marketing analysis tool used to identify a company’s best customers by examining how recently a customer has purchased (Recency), how often they purchase (Frequency), and how much the customer…
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RFML
A customer segmentation and analysis technique used in marketing to understand and predict customer behavior. It builds upon the traditional RFM model by adding a crucial dimension: Latency. This allows…
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RFP
A business document that announces a project, describes the requirements for it, and solicits responses with bids from contractors to complete it. Most large organizations and government agencies launch their…
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RFQ
A procurement document used to solicit price quotes and related information (such as delivery schedules, payment terms, etc.) from potential vendors for specific products or services. Unlike an RFP, which…
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RGAA
A French accessibility standard that provides guidelines to ensure digital accessibility for people with disabilities. It is based on international standards like the Web Content Accessibility Guidelines (WCAG) and outlines…
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RGB
In the RGB color model, colors are represented by specifying the intensity of the primary colors red, green, and blue. The RGB color model is an additive color model, which…
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RGBA
A color model used in computer graphics to describe colors in terms of three primary colors (red, green, and blue) (RGB), combined with an Alpha channel that represents opacity. The…
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RGPD
RGPD is the French term for the General Data Protection Regulation (GDPR), the European Union’s comprehensive data privacy law. Enforced since May 25, 2018, it governs how personal data of…
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RIA
A web application that has many of the characteristics of desktop applications, typically delivered through a site-specific browser, a browser plug-in, an independent sandbox, or virtual machines. RIAs offer a…
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RIAA
A trade organization that represents the recording industry in the United States. Its members consist of record labels and distributors, which it advocates for in various capacities. Key Functions of…
