Acronyms Beginning With W

Sales, marketing, and technology acronyms that begin with W

  • WOMM: Word-of-Mouth Marketing

    WOMM

    A strategy that encourages customers to talk about and recommend a company’s products or services to others (WOM). It is an organic form of marketing where the aim is to…

  • WoT: Web of Trust

    WoT

    A concept in cryptography that establishes a decentralized model for verifying the authenticity of public keys and, by extension, the identities linked to those keys in digital communications. It’s a…

  • wp cli wordpress command line interface

    WP-CLI

    A command-line tool that allows WordPress developers and administrators to manage WordPress websites directly from their terminal. Instead of navigating the WordPress dashboard, WP-CLI enables users to perform a wide…

  • WPP: Wire and Plastic Products

    WPP

    A multinational advertising and public relations company that operates in more than 110 countries around the world. The company was founded in the UK in the 1970s and has grown…

  • WSDL

    A definition of a SOAP message structure and how to process it, a set of encoding rules for expressing instances of application-defined datatypes, and a convention for representing procedure calls…

  • WTAI: Wireless Telephony Application Interface

    WTAI

    An interface for WAP applications to interact directly with the telephony services of a mobile device. WTAI allows web pages, written in languages such as WML, to perform actions like…

  • WWDC

    An annual event hosted by Apple Inc. where they announce new software updates, products, and technologies. The conference primarily provides information and tools for developers who create apps and software…

  • WWW

    A global system of interconnected hypertext documents and resources that are accessed via the internet. The World Wide Web was created in 1989 by British computer scientist Sir Tim Berners-Lee…

  • WYSIWYG: What You See Is What You Get

    WYSIWYG

    A system in which editing software allows content to be edited in a form that resembles its appearance when printed or displayed as a finished product, such as a printed…

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