Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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A: Address
The A record is a fundamental DNS record type that maps a domain name to an IPv4 address. It is the primary method for connecting human-readable domain names to the numerical IP addresses that computers use to identify each other…
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A-GPS: Assisted Global Positioning System
A set of techniques that improve the speed, accuracy, and reliability of traditional GPS positioning by supplementing satellite signals with data from network-based sources such as cellular towers and internet servers. In a standard GPS scenario, a device must lock…
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A-Roll: Primary Video Footage
Not an actual acronym; this is a term used in film and video production referring to the primary footage in cinematography. Originating from the days of film editing, A-roll refers to the main footage featuring the central subject or action,…
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A/B: Split Testing
Also known as split testing, it is a method used in online technology, particularly in marketing and sales, to compare two versions of a webpage, email, or other digital content to determine which version performs better regarding user engagement, conversions,…
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a11y: Accessibility
A numeronym representing the word accessibility, specifically the 11 letters between the starting “a” and the ending “y.” In the digital context, it refers to the inclusive practice of ensuring that there are no barriers preventing interaction with or access…
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A2A: Agent-to-Agent
A model of interaction in which autonomous AI agents communicate, collaborate, or negotiate directly with one another to complete tasks, make decisions, or advance shared business goals without—or with minimal—human intervention. This model is foundational to agentic AI systems, which…
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A2P: Application-to-Person Messaging
Refers to any text message sent from a business application to an individual’s mobile device. Unlike person-to-person (P2P) messaging, where individuals communicate directly, A2P messaging is automated and initiated by a software platform, customer relationship management (CRM) system, or messaging…
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AAA: Algorithmic Accountability Act
A proposed bill in the United States Congress that would require companies to assess the impacts of their automated decision systems and provide consumers with more transparency about how these systems are used. The AAA would require companies to conduct…
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AAAA: Quad Address
Pronounced quad-A, AAAA is a DNS record type that functions similarly to the A record but is specifically designed for IPv6 addresses. As the internet continues to grow and the available IPv4 addresses become scarce, IPv6 has emerged as the…
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AaaS: Agent as a Service
A paradigm shift in cloud computing, where autonomous artificial intelligence (AI) entities perform complex workflows rather than providing static software tools. While traditional Software as a Service (SaaS) models require human users to operate the interface to achieve an outcome,…
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AAC: Alteryx Analytics Cloud
A cloud-based platform for data analytics and business intelligence. It allows users to leverage the power of Alteryx Designer, Alteryx Server, and Alteryx Analytics Gallery in the cloud, providing a fully managed, scalable, and secure environment for data analytics and…
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AAC: Advanced Audio Coding
A lossy digital audio compression format designed to provide better sound quality and more efficient compression than its predecessor, the MP3 format. AAC was developed by a group of companies, including Apple, Dolby, Fraunhofer IIS, Nokia, and Sony, as part…
