Martech Zone Apps Articles
Martech Zone Apps is a collection of small web-based tools, web-based apps and calculators provided free to marketers to help them with there day to day work.
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App: Analyze If Your Content Is Tuned In To Your Customers?
Years ago, I built a tool that took a company’s feed and analyzed it to see whether it was speaking to the company or focused on how it served its customers. I called it the Tuned In Calculator since it was inspired by the book Tuned In. Understanding how your content communicates with your audience is critical. Companies often struggle…
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Referrer SPAM List: How to Exclude Referral Spam from Google Analytics 4
Have you ever checked your Google Analytics (GA4) reports only to find some strange referrers in the reports? You go to their site, and there’s no mention of you, but there are a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics works, a pixel is added…
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App: Convert Time (hh:mm:ss) to Seconds or Vice Versa
We recently produced a video for our investors in Q&A format. Interestingly, my video editing software provided the format in hh:mm:ss format, but when I went to build the direct YouTube URLs to advance them to the section in the video, it required the number of seconds appended to the URL. It was quite the pain to convert the format…
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App: Convert Rows To CSV or CSV to Rows
It never fails that every time I’m working to move data from one system to another using a text area field, my data is formatted incorrectly. Some systems want all of the values in a comma-separated value (CSV) like this: value1, value2, value3 value4, value5, value6 And other applications want a list with each item on its row like this:…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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App: DNS Propagation Checker
DNS propagation is the process by which changes to DNS records are distributed and updated across the internet. When a domain name’s DNS records are modified, such as updating the IP address associated with a domain’s A record, these changes need time to be reflected universally. DNS propagation can take some time, ranging from a few minutes to several hours,…
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Understanding Readability: Connecting with Your Target Audience
Capturing and holding your target audience’s attention is more challenging than ever. One critical factor in effectively reaching your intended readers is readability. Readability refers to how easily a piece of writing can be understood by its target audience. By ensuring your content is readable and accessible, you increase the likelihood of engaging your readers, conveying your message effectively, and…
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App: URL Encode and Decode
Data often travels embedded within uniform resource locators (URLs) to reach its destination. However, not all characters play well within URLs’ strict rules. URL encoding is a translator that ensures smooth communication between web browsers and servers. I built a little application to help you URL encode or decode your data. Source Data Result Data URL Encode URL Decode Copy…
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App: Survey Minimum Sample Size Calculator
Developing a survey and ensuring you have a valid response on which you can base your business decisions requires quite a bit of expertise. First, you have to ensure that your questions are asked in a manner that doesn’t bias the response. Second, you have to ensure that you survey enough people to get a statistically valid result. Survey Minimum…
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YouTube Thumbnail Viewer: Here Are Your YouTube Video’s Images
YouTube uses various URL formats to direct users to its videos and accompanying thumbnail images. We’ve built a nice little tool where you can locate yours: Your YouTube Video Images: Get YouTube Thumbnails Here’s a detailed list of the common types of YouTube video URLs, along with descriptions of how they identify videos within them: Standard YouTube Watch URLs –…