RANT: Who Owns Your Domain?

Yesterday, I was with the board of a regional company and we were discussing some migrations. Some of the steps needed were going to require some domain records to be updated, so I asked who had access to the company’s DNS. There were some blank stares, so I quickly did a Whois lookup on GoDaddy to identify where the domains were registered and who the contacts were that were listed. When I saw the results,

HypeAuditor: Your Influencer Marketing Stack For Instagram, YouTube, TikTok, or Twitch

Over the last few years, I’ve really ramped up my affiliate and influencer marketing initiatives. I’m quite selective in working with brands – ensuring that the reputation that I’ve built doesn’t get tarnished while setting expectations with the brands on how I may be able to assist. Influencers are only influential because they have an audience that trusts, listens, and acts on their shared news or recommendations. Start selling crap and you’re going to lose

How Can Contextual Advertising Help Us Prepare for a Cookieless Future?

Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-party cookies. Apple launched changes to IDFA (ID for Advertisers) as part of its iOS 14.5 update, which

The Return on Investment (ROI) of Marketing Automation Platforms

Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon.  In Demand Spring’s latest research report, we explored the state of marketing automation technology today. We uncovered that almost half of organizations are still really struggling

Artificial Intelligence (AI) And The Revolution Of Digital Marketing

Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers.  However, today’s market is saturated, and ecommerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly.  One of the latest technological innovations that can revolutionize digital marketing is artificial intelligence (AI). Let’s see how.   Crucial Issues With Today’s