How To Increase Holiday Season Engagement And Sales With Email List Segmentation

Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is a critical step that will lead to greater email engagement and sales. Here are several

Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail

If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to add malware that sends emails. The email that comes from your server typically isn’t authenticated

3 Lessons from Truly Customer-Centric Companies

Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who provided the feedback have determined that nothing is being done with their input and they’ve

Email: Soft Bounce and Hard Bounce Code Lookup and Definitions

An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either soft or hard. Soft bounces are typically temporary and are basically a code to tell the sender that they may wish to keep trying. Hard bounces are typically permanent and are coded to tell the