How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template

We continue to enhance and optimize our Shopify Plus fashion client’s email marketing efforts using Klaviyo. Klaviyo has a solid integration with Shopify that enables a ton of e-commerce-related communications that are pre-built and ready to go. Surprisingly, inserting your Shopify Blog Posts into an email is NOT one of them, though! Making things even more difficult… the documentation for building this email isn’t thorough and doesn’t even document their newest editor. So, Highbridge had

What Is A Digital Asset Management (DAM) Platform?

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM software enables brands to develop a library of photos, videos, graphics, PDFs, templates, and other

How To Use TikTok For B2B Marketing

TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more business-to-business (B2B) marketing on TikTok? As a B2B brand, it can be easy to justify

My Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting

When I moved into my home office a few years ago, I had a lot of work that I needed to do to make it a comfortable space. I wanted to set it up for both video recording and podcasting but also make it a comfortable space where I enjoy spending long hours. It’s almost there, so I wanted to share some of the investments I made as well as why. Here’s a breakdown of