Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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RiskSeal: Combating Fraud in Fintech with Innovative Digital Footprint Analysis
Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycles of poverty. Innovative solutions are emerging to address this challenge as the world…
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Navigating the Data Landscape in 2024: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it’s essential. This comprehensive guide…
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Redpoint: A Composable CDP for Agile Customer Data Management and Marketing
Businesses face numerous challenges when managing and leveraging customer data effectively. With data scattered across multiple systems and channels, creating a unified view of the customer and delivering personalized experiences can seem impossible. Marketing and CX leaders often struggle with…